Dunlop Distributor Meeting 2020 - Dunlop Optimism Strengthens Distributor Network and OEM Market
To anticipate the tire market, Dunlop has a strategy together with distributors to work on and optimize existing potential. The beginning of 2020 was indeed a challenging year for national automotive players. PT Sumi Rubber Indonesia (Surindo) is no exception. The decline in purchasing power due to economic growth of around 5% and inflation of 3% had an impact on last year's results.
Entering the new year, 2020 challenges have not budged. Global conditions and the outbreak of the Corona virus pandemic are affecting the national and global economy.
Dunlop is starting to offer the right strategy to keep moving the market. Surindo continues to promote internal consolidation to continue to be able to capture the needs of the national tire market.
Dunlop also released other moves to strengthen the market. One of them is by strengthening the Dunlop tire distributor and shop network throughout the archipelago. Strengthening the internalization of the distributor network while understanding market needs is also a central issue.
New President Director
Distributor Meeting was held at The Mulia Resort & Villas Nusa Dua, Bali, from 07 to 09 February 2020. Apart from Surindo management, all distributors in Indonesia took part in this annual meeting.
The Distributor Meeting also introduced the new President Director, Akio Hohana, replacing Toshio Koyama to the participants. The handover of office was held at a dinner party and was full of joy.
“We are focused on increasing sales of tires with high added value and as a result the overall quantity achievement can increase significantly compared to last year for car tires. Meanwhile for OEM products, sales increased significantly compared to last year.” said Akio Hohana as President Director of Surindo in Bali (07/02).
Sales achievement in the Indonesian market can exceed last year's results and above the 2019 target. Market share has also clearly increased, which is encouraging. Of course, all this is thanks to the support of all Distributors for Dunlop tire sales
Support and mutual support from all lines is crucial in this meeting. Moreover, this year, global economic conditions are predicted to become increasingly difficult.
The experience and togetherness of Surindo and distributors in facing various conditions is an important asset in facing problems. Dunlop's optimism continued to be echoed at this annual meeting.
Various strategies from Surindo were explained to the participants. Starting from policies and strategies. In a marathon, the material was presented by Surindo management by Tomonori Shiomi (Sales & Marketing Director), Hendra Himawan (General Manager Sales Admin & Planning) and Imam Oedarto (General Manager Replacement Sales & Shop Support).
Another form of Dunlop's optimism is its belief in the success of releasing its best product at the start of the 2020 season, Dunlop SP Sport LM705.