2020 Dunlop Display Contest
Make the Dunlop Showcase Attract Attention
In 2020, PT Sumi Rubber Indonesia (Surindo) will again hold the Dunlop Shop Display Contest. Despite the pandemic conditions, Surindo remains committed to involving its 379 networks throughout the country to maintain the spirit of showing creativity.
This is a special way for Surindo, as a Dunlop producer in Indonesia, to attract consumers. One of them is by beautifying the Dunlop Shop so that it gets the attention of consumers, of course.
Not only about sales, but more than that. Elements of creativity as well as more attractive layout arrangements and installation of promotional materials are the basis for judging the 2020 Dunlop Shop Display Contest.
In addition to the hope of providing refreshment and attracting visitors to Dunlop Shops throughout the country, this Display Contest is also a series of marketing strategies for Dunlop's newest superior tire product, SP Sport LM705, and of course also other superior products, including VEURO VE302, Direzza DZ101, Enasave EC300+, OEM series, and the Grandtrek Series from Surindo this year.
No half-hearted assessment team for the 2020 Dunlop Shop Display Contest. Surindo officials immediately jumped in to assess the contestants who took part. “For the judging stage, we determine based on the display concept, store layout, store cleanliness and tidiness, as well as the installation of promotional materials which are the most important things in the assessment,” said Imam Oedarto as DGM Sales Replacement and Shop Development Surindo.
Surindo believes that the neat and attractive appearance of the Dunlop Shop can attract customers' attention. Apart from that, customer awareness will arise about Dunlop products so that it can trigger transactions or purchases.
The 2020 Dunlop Shop Display Contest starts from 1 October to 31 December 2020. Through strict assessments and criteria, Surindo will select the 10 best Dunlop Shops to receive awards and prizes in the form of laptops, TVs, air purifiers and other workshop equipment.