Keeping Customers and Business Healthy
Creativity is the main key in difficult situations like this. However, ensuring the health of all parties must also not be ignored.
Don't give up on the situation, no matter how difficult it is. This was no exception when the COVID-19 pandemic hit. Not only does it threaten health, the economy is also affected. If you cannot anticipate the impact, the business is threatened with going out of business.
The wheels of the economy not running as they should also have an impact on retail businesses such as the Dunlop Shop. Apart from being a result of Large-Scale Social Restrictions (PSBB), it is also becoming increasingly difficult for consumers to move around.
“In these difficult times we are focused on how to keep this business running and retain the 6 employees we have. "Adjusting working hours and adapting to needs in the field is really the most crucial thing," he said. said Felix Rivandi, owner of Dunlop Shop Factory Tires in the Pasar Rebo area, East Jakarta.
It's true, this condition requires all business owners to make changes. Both behavior and how to interact in the workshop. Health protocols remain the reference. such as wearing masks, washing hands and maintaining distance must be enforced.
It's the same with Dunlop Shop Trijaya Cibubur. “We immediately responded quickly to this condition. All mechanics are required to wear masks and gloves, the sales counter also does not fail to wear masks and face shields. "Meanwhile, we are socializing the hand washing and distancing areas to customers with signs and announcements in various workshop areas," he said. said Ganis Fathoni, Head of Dunlop Shop Trijaya Cibubur Branch.
Since the PSBB period and the transition to New Normal, health protocols have become a mandatory menu for all business people. Apart from self-awareness, business owners must also take the initiative to maintain the health of all their employees and customers. An example at the Dunlop Shop is by rearranging existing facilities and facilities.
For example, the customer waiting room needs to be changed. Now the waiting room is no longer centralized, but spread across the workshop area and seating is spaced apart.
However, this certainly does not take away from the customer's comfort side. Snacks, drinks and reading materials in the form of magazines and others are still served. In short, all Dunlop Shops are ready for pandemic conditions.
Market Capture Strategy
Completed establishing and implementing health protocols to ensure everyone is safe and healthy. Several Dunlop Shops continue to try to be creative to keep their business running.
We continue to use various ways to promote our products and services to the public, both offline and online. For offline, various media such as banners and flyers for products and services are installed and distributed in the area near the workshop.
“We continue to provide attractive gimmicks to customers. "Starting from distributing merchandise to attractive tire packages, they are also being offered to the public," he said. said Bastianto Prihandono, General Manager of Dunlop Shop Espede Ban Bekasi, West Java.
It's different with Dunlop Shop Factory Tires. Its location on the main route of Jalan Raya Bogor is used to attract customer attention. Promos via banners and distributing flyers are a way to attract the attention of passing motorists.
Finally, promotion via the internet or online. This step is a wise choice in responding to this pandemic condition. It just has to be adjusted to suit your needs.
Understandably, it's not just transactions, the installation and safety of installing tires on vehicles is also the reason for this. Online market channels have also become an option for promoting products to the public.
“Channels such as Tokopedia, Bukalapak, OLX, Blibli and others have become media for selling a series of superior Dunlop products. “We provide more competitive prices online to attract consumers to buy Dunlop tires,” said Felix
Slowly but surely, it turns out that the Dunlop Shop business is starting to become enthusiastic as the PSBB relaxes towards the New Normal. The owner of the Dunlop Shop has now begun to adapt to this condition.