Speed Through the Virtual World, Experience Real-World Grip! Dunlop Now Available in Gran Turismo 7
The world of motorsport is now closer than ever to the digital realm. On September 20, 2025, in Berlin, Germany, Sumitomo Rubber Industries, Ltd. officially announced that Dunlop has become the official tire partner of Gran Turismo 7 for PlayStation 4 and PlayStation 5, as well as the Gran Turismo World Series, a global esports tournament featuring top players from around the world.
This partnership marks a strategic step for Dunlop in strengthening its global presence in the automotive and motorsport industries by bridging driving experiences between the real and virtual worlds.
Bringing Two Worlds Together
Known for its long-standing heritage in motorsport, Dunlop is now extending its expertise into the digital space through a collaboration with Gran Turismo, the renowned racing simulation game developed by Polyphony Digital, a subsidiary of Sony Interactive Entertainment.
Starting from Round 2 of the Gran Turismo World Series 2025 in Berlin, Dunlop officially became the tire supplier for the entire championship series. Through upcoming updates to Gran Turismo 7, Dunlop will appear in several ways throughout the game, including:
- Dunlop trackside branding displayed around racing circuits.
- A dedicated Dunlop presence in the Brand Central Museum, showcasing more than 130 years of innovation and history.
- Dunlop tire options available in the Tuning Shop, where players can upgrade vehicle performance.
- Exclusive Dunlop-themed Time Trial events.
This initiative demonstrates how Dunlop’s real-world innovation is enhancing the virtual racing experience for motorsport enthusiasts worldwide.
A Shared Vision of Innovation and Performance
For Dunlop, this partnership goes beyond logo placement within a game. It represents a collaboration that combines real-world tire technology with advanced digital simulation to deliver a more realistic and sustainable driving experience.
“We at Dunlop are deeply honored to become part of Gran Turismo, a platform that captivates motorsport enthusiasts around the world. Gran Turismo is an innovative entity that connects the real and virtual worlds, creating new possibilities for motorsport. For more than 100 years, Dunlop has built a strong racing heritage across global competitions, and by combining cutting-edge simulation technology with our extensive experience, we continue to drive the development of high-performance and sustainable tires. Through this partnership, we are committed to further enhancing the value of the Dunlop brand and contributing to the future of motorsport,” said Hiroshi Hamada, Senior Executive Officer of Sumitomo Rubber Industries, Ltd.
Meanwhile, Kazunori Yamauchi, Producer of the Gran Turismo Series, stated:
“We are excited to welcome Dunlop into the Gran Turismo family. As a company with a rich heritage in automotive and motorsport history, Dunlop continues to demonstrate innovation and competitiveness within the industry. Through the Gran Turismo World Series, we look forward to building a successful partnership that introduces both racing and Dunlop tires to the next generation of fans. I have great expectations for the future of this relationship.”
Driving the Future of Motorsport
Through this partnership, Dunlop reinforces its commitment to supporting the future of motorsport in both the physical and digital worlds. The combination of Dunlop’s racing heritage and Gran Turismo’s advanced simulation technology symbolizes the future of the automotive industry—innovative, sustainable, and built on collaboration.