Dunlop SP Sport LM705 Virtual Launch Impressive SP Sport LM705 Virtual Launch

Even though the Covid-19 pandemic is hitting us, the Dunlop network's enthusiasm for welcoming the advantages of the latest tire technology, the Dunlop SP Sport LM705, continues to shine.

PT Sumi Rubber Indonesia (Surindo) is very serious about accompanying the presence of new tires, Dunlop SP Sport LM705 in Indonesia. Because this technology-laden tire is now Dunlop's mainstay in perfecting its best product range in the Indonesian market.

A little flashback, how Surindo carefully packaged the birth of the Dunlop SP Sport LM705. Starting from holding a Feeling Test involving stakeholders, including distributors, Dunlop Shops throughout Indonesia, and also the media, they were invited to see and experience first hand the superiority and technology of the SP Sport LM705 in the Meikarta, Cikarang, Bekasi area (20/02).

After the success of the Feeling Test, in early March 2020 a launch ceremony for the Dunlop SP Sport LM705 was held, precisely at the Grand Mercure Hotel, Kemayoran, Jakarta (06/03). Inviting all Dunlop Shops in the Jabodetabek area, the SP Sport LM705 introduction procession that afternoon was very lively with a series of events that attracted attention.

"Dunlop SP Sport LM705 is the best product to answer the needs of consumers who need comfortable and quiet tires. With various advantages, this tire has the best quality in its class," said Akio Hohana, President Director of PT Sumi Rubber Indonesia in his remarks at the launch event at that time.

But unfortunately, the launch plan which was supposed to be carried out in relay in 17 major cities throughout Indonesia had to be postponed. The Covid-19 pandemic hit the world, including in Indonesia, and had to make Surindo change his plans, especially from April to July, a number of mobility restrictions were implemented by the central and regional governments. Starting from Emergency Conditions to Large-Scale Social Restrictions (PSBB), forcing activities to be carried out in a new normal manner or Adaptation to New Habits (IMR).

Virtual Launching

Not wanting to miss the moment, Surindo innovated. Strategy put forward. Plan finalized. Enthusiasm was echoed, until finally the launch of the SP Sport LM705 was continued by packaging it online.

Using the Zoom application, the event with the title “Virtual Launching SP Sport LM705” carried out via live broadcast so that face-to-face contact and interaction between invited guests and Surindo is maintained.

“The product launching program is still running even though it is virtual. "This creative step by Dunlop is of course to maintain communication and inform the advantages and technology of the Dunlop SP Sport LM705 to tire shops in the country," he said. explained Imam Oedarto, General Manager Replacement Sales and Shop Support PT Sumi Rubber Indonesia.

The event was held 9 times from October to November 2020. Apart from explaining the advantages of products and technology, marketing strategies for attracting consumers were also presented for a duration of 90 minutes. And no less important, a lucky draw was held during this fun-filled event.

Welcome from Surindo officials, President Director, Mr. Akio Hohana, Sales and Marketing Director, Tomonori Shiomi was also on the menu at the event. Apart from that, Fitra Eri, a national automotive Youtuber, was also involved to give her impression of using the Dunlop SP Sport LM705 both when taking the Feeling Test and driving in her daily life.

"Today we are carrying out the virtual launch of the SP Sport LM705. Due to Covid-19, we cannot visit your place, ladies and gentlemen. We believe that by improving cooperation that is better and mutually beneficial, we can get through this challenging year 2020 with victory," said Tomonori Shiomi.

Participants were enthusiastic about taking part in the virtual launching. There were at least 987 participants from 17 Surindo sales areas in Indonesia consisting of Distributors and Tire Shops. The 17 areas include Jabodetabek, North Sulawesi, East Java, East Kalimantan, South Sulawesi, West Kalimantan, South Kalimantan, North Sumatra, South Sumatra, Bangka Belitung, Lampung, Bali, West Nusa Tenggara, East Nusa Tenggara, West Java, Central Java, and several other areas of Sumatra such as Aceh, West Sumatra, Riau Islands, Riau, Jambi, Bengkulu, Lampung which are included in Sutan Kasim Group.

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