Dunlop Shop's Smart Strategy During the Pandemic
It takes extra effort to stay in business during the Covid-19 pandemic. A series of steps have been prepared to survive difficult times like now.
Doing business during a pandemic is indeed a challenge in itself. It requires commitment and support from all parties. Producers, distributors, business actors, employees and the government must work together in an effort to move the market.
For business people, such as tire shop business people, Adaptation to New Habits (AKB) is not only about daily health protocols, but also for their business. Yup, tire shop owners now have to learn and adapt to the business system, including mobilizing existing market potential.
Most importantly, keep the workshop and tire shop environment hygienic. A clean environment cannot be compromised. This makes visitors comfortable and safe. The hope is that consumers will not hesitate to keep coming, even if it's just for consultations and tire maintenance and replacement.
“To clean the tire shop, spraying disinfectant is mandatory. "The period is adjusted to needs," he said. said Yoyoh Mustaqqirah, Chief Store of Dunlop Shop Andala Serpong, Tangerang, Banten.
Meanwhile, for the Covid-19 health protocol, 3M (using masks, washing hands/hand sanitizer and maintaining a safe distance) has become the standard for all employees, including technicians and administration. Apart from that, environmental facilities are arranged in such a way as to support the campaign according to health protocols.
Sinks for washing hands and hand sanitizer are provided for consumers, while announcements of mandatory mask and social distancing areas are posted in every corner of the workshop. Even for the administration area, the officers, apart from wearing masks, are also equipped with face shields.
Interacting With Customers.
It's not easy to keep doing business during a pandemic. Apart from limiting social movements, behavior must comply with health protocols. This includes interactions at tire shops and the like.
Indeed, in the early days of the pandemic, it was a tough test for all business actors. However, as time goes by, slowly but surely, opportunities and potential can be developed and the business appears to be recovering.
You could say that Adaptation to New Habits (IMR) is starting to be understood so that consumers are starting to visit the nearest Dunlop Shop in line with the easing of restrictions on social activities.
Initiatives to interact with consumers are a way other than promoting via digital media. Yanti, as Supervisor of Dunlop Shop Raperind Duren Sawit said "We always try to interact directly with customers, we try to offer and provide suggestions for repairs regarding car problems, not only tires, but also maintenance of other components".
Yanti added “Apart from tire sales and maintenance, we also have other services related to car maintenance such as oil changes, batteries, fogging and car wash services”. That's what keeps the Dunlop Shop business running in its place.
Luckily, Dunlop continues to provide full support to distributors and tire shops throughout the archipelago. The stock supply of tires is guaranteed and Dunlop educational training continues to be provided to continue moving the tire business from a macro to micro level.
“Fortunately, tire stock supplies from distributors are always ready. "Frequently there are tire promotions from Dunlop which also help attract consumers while we continue to make breakthroughs in the field," he said. added Yanti.